has consistently It's isn't new for advertisers target a young audience with content that isn't appropriate
for family viewing And fasttrack has been notable youth oriented brand that has consistently come up with risque commercials that speak to sensitivity of a young, urban
population. In its latest compaign, Fast - track has floated digital advertisement
that tries to woo fashionable
youths in the age group 18-25
with an unabeshed narrative that urges them to 'get fresh'.
The ad shows a boy bespectacled girl with a colourful frame. The film less than half-a minute long, flashes a montage of shots that include a girl popping a chewing gum, the lovers' embrae, drum roll, close up a splash the cuckoo
emerging from a clock, etc.
leaving little to imagination at to what transpires between the pair.
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